Falck’s branding policy applies to all group companies under the Falck brand.
The objective of the brand architecture is to enhance the group’s joint brand nationally as well as internationally. The intention, therefore, is to optimise the brand to ensure that it fulfils the purpose of strengthening the perception of Falck as an international player in our industry.
There must never be any doubts about the graphical identity and this design manual sets out the key points of the group’s new design style and will serve as a tool for the brand implementation and the day-to-day application of logos, design, etc. in order to:
- create a single, strong international symbol for the Group “ one group, one identity”
- provide staff and customers with a clearer sense of the Group’s international strengths
- offer a clear naming and branding system for acquisitions
- facilitate the brand administration
The key points of Falck’s branding policy are:
- All companies must use the design in the form given in the electronic manual
- Only original marks, which are downloaded from the manual may be used
- All basic rules as set out in the design manual must be strictly adhered to
- Any deviation from the basic rules, due to local legislation or contractual requirements must be discussed and approved by Group Communication and approved by Group Management
- Country/business stream management is responsible for internal communication of the use of the design manual
- The design will also be used for all new purchases or acquisitions, repainting, reprinting etc.
- The manual is administered by Group Communication
- The electronic design manual will be continually updated and examples will be added with time
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